DoCurious was founded by Dr. Perednia, a doctor concerned about the effect prolonged screen time was having on kids.
He built a team and created an online marketplace full of activities that are scientifically-proven to boost your mental wellbeing.
The problem they were facing:
DoCurious had to build an audience from the ground up so they had an audience to launch their marketplace to.
They needed a strong LinkedIn to attract other business partners, as well as a strong Instagram to attract customers.
They wanted to grow followers at a consistent rate, and generate email signups from their socials.
The Solution:
To help DoCurious achieve their goal consistent growth, I created a content strategy to implement across their social channels.
The platform strategies varied slightly since we were targeting multiple segments, but all were created to drive growth and email sign-ups.
As a result, DoCurious saw positive growth metrics month over month across social platforms, as well as email opt-ins driven from IG.
Instagram Growth: 14.1% growth in the last 3 months | 750+ profile views
LinkedIn Growth: 260+ clicks | 12% growth in the last 3 months
The Receipts:
